A MAN’S MAN SPORTING A BEARD’S BEARD
Willy is a Burley man. So no, we didn’t choose to highlight him just for his pretty face. We chose him because he’s a real guy; a hunter, a fisherman, a bartender and an occasional bouncer who also happens to manage the local gun store, all while sporting a truly world-class beard. Heck, the guy’s even given his cat a haircut. And if you don’t think that’s manly, try it sometime. Willy’s the kind of guy who can grow six inches of beard if he just thinks about it hard enough, so he needs a beard balm that will keep his beard properly moisturized and smelling as manly as it looks. Buck’s Burley Beard Balm gives his beard everything it needs—moisture, control and a manly, sandalwood scent–and sends Willy out into the world with a big smile buried somewhere beneath all that facial shrubbery. Get a peak into Willy’s world on his instagram site at…
So let’s make this perfectly clear: it’s Gerald’s world and the rest of us are merely taking up space, space that a guy like Gerald could use to, I don’t know, build a mountain with his bare hands or something. Then again, there is no guy like Gerald, so let’s just take a moment to simply stare in awe, shall we? Look at that impeccable beard, look at that impeccable style, and just bob in the wake of intimidating superiority that Gerald leaves behind him wherever he goes. Half James Bond, half Paul Bunyan and half John Wayne (yeah, we know that’s three halves, but with Gerald the math works) this is a guy who knows what he wants and goes out and makes it happen. When he wanted to water ski he went and dug his own lake for crying out loud. You think a guy like that is going to settle for inferior hair care products on his head and face? Whether he’s diving with sharks (yes, yes he has) or surviving a whiteout on the Matterhorn (yeah, the real one) you can bet your skinny, inferior backside he did it in style. Cuz that’s Gerald. So let’s all hail Gerald, the granddaddy of us all, the near-mythical uncle we all wish we had, and the Burley man of Burley men.
Buck is The Man. No, I mean literally, Buck is The Man. He puts both the Buck and the Burley in Buck’s Burley. He’s the guy behind the guys, the wizard behind the curtain He’s a pioneer. A trailblazer and a guy with vision like the Hubble telescope. He saw a distant need for products that allowed a man to not just feel like a man, but also to look and smell like a man who knows the importance of caring about how he looks and smells. So, Buck’s Burley? Darn right he is. He’s a guy who can simply shrug off a compound fracture and go right on, okay, rollerblading. But let’s just focus on the fact that he shrugged off a compound fracture, okay? Or ask him about the time he car swapped on the highway with the armed Nigerian motorcade—you can bet he wasn’t rollerblading then. And you can also bet he looked fabulous doing every bit of it. He created the products that ensured he would—products that provide control without crustiness, moisture without greasiness, and manly scent without femininity. You know the old saying, if you want something done right, sometimes you’ve simply got to do it yourself. And that’s just what Buck did. So go ahead and thank him and see what he’s formulating now on his Instagram page at (whatever it is).
Rich is such a quintessential Burley man we gave serious thought to simply naming our products Rich, but decided that might be a bit confusing. How Burley is he? Let’s put it this way, we’d have had his story written over a month earlier but he was off climbing Vinson Massif in Antarctica and “too pre-occupied” to take satellite calls about his hair care products. And meanwhile, that stunning hair and beard were with him every step of the way—and no, they wouldn’t take our calls either. After all, being as Burley a guy as this a 24/7 kind of thing. You don’t travel to the bottom of the earth and climb icy peaks for fun only to return to sea level and compromise on the products that keep you looking and smelling like the Burley man you are. If a thing’s worth doing, it’s worth doing right, whether it’s climbing a desolate frozen mountain or tackling the untamed wilderness of your tresses, one misstep could spell disaster. Rich trusts his Burley products like he trusts his climbing gear; the gear keeps him securely on the mountain like Burley keeps him securely on top of his look. What else is Rich up to these days? Check him out on his instagram account at…
Simply sporting a healthy crop of facial hair is a big step in the right direction, but by itself, it’s not enough to make someone a true Burley man. There’s an attitude that goes into it—and if your facial hair itself should happen to convey that attitude on its own, well then bully for you. And that’s the deal with our buddy Jon. Look, if you’re going to adorn your face with an olde tyme curly ‘stache like Jon’s, you’ve either just tied a damsel to the train tracks for not paying the rent, or you’re a guy who’s not afraid to let his facial hair do some of his talking. Exactly the type of coolly confident guy we like to call a Burley man. Add to his classic ‘stache the thick growth of beard hanging off his jaw and you can see that Jon has Burley man written all over his face. He’s a guy who puts the same care and fine-tuning into his facial hair that he puts into his motorcycle—who appreciates quality, authenticity and yes, craftsmanship. Who demands hold without stiffness, conditioning without greasiness and a manly scent without, you know, girliness. See what else is curling Jon’s ‘stache these days on his social accounts
Jeremy personifies what it means to be a Burley man, combining rugged and daredevil adventure with a type of weighty responsibility that might make a lesser man wither in fear. Jeremy has run with the bulls in Spain, he’s fished for salmon in Alaska and bravest of all, he’s the father of triplets. But no matter where his latest manly pursuit puts him, waist deep in danger, waist deep in frigid waters or waist deep in diapers, rest assured his downright glorious hair and beard are right there with him. A well-rounded life like Jeremy’s calls for a well-rounded beard, and just look at that incredible facial topiary of his. It’s a work of art. But like all good art, some suffering was involved–finding the right products to provide the properly manly moisture and manageability without smelling like a ladies’ boudoir was a herculean effort. But now that he has Buck’s Burley products in his hair and beard, Jeremy knows he can keep taking risks with his life, but never again with his hair and beard. See what Jeremy is up to lately on his…
COLLIN (CBOY) BYBEE
When is a Burley man not actually a Burley man? When he’s a Burley Boy. Or is it a Burley Lad? Whatever the case, Collin here reminds us that it’s never too early to go Burley. Sure, he’s young, and sure his greatest mountains lie ahead of him, but let’s not forget the daunting precipice that is the teen years. Seriously, even the burliest of us isn’t even remotely prepared to scale those heights again. Then, add to the ridiculous trials of being a teen in the age of Facebook, the challenge of maintaining a full, healthy-headed mop of curly hair on a daily basis and you’ll see why the kid here just may be the burliest of us all. His Burley Hair Cream puts him at the head of the class when it comes to controlling of his look, and not that peer pressure is an issue for a Burley guy like Collin, but looking good is what all the cool kids are doing these days. Sure, he’s not carving chainsaw sculptures or trawling for marlin through 30-foot seas out on the Grand Banks, but he is navigating his way through high school and looking darned good while doing it. And it really doesn’t get a whole lot more Burley than that.